With online communication, videos can be one of the strategies that you can use. They convert a lot better. Why? A lot of people watch TV, movies and programs online.
There is something about videos that appeal to the eye. It is more engaging and the audience would feel they know you.
Most people might not have the time to read your blogs or articles but they can watch your videos whilst doing other things as well.
7 ways to generate leads using video:
Valuable Information: Create a lot of short videos up to 2 minutes and upload them on YouTube. They must contain valuable information and at the end of each video encourage viewers to take action by going on to your website for more information about a gift you are giving away.
Education: Videos can be used as a great way to educate your viewers about your products or services. Give video tutorials with Camtasia. Camtasia is software which allows you to record the screen. It shows your expertise and at the end of the video you have a call to action.
Blogs: Include videos within your blogs. Create video blogs with text.
Ezines: Create video ezines. Whenever you send out an ezine or a newsletter to your audience have a video prepared for them. They click on a link which directs them to a video on your website which they can watch.
Home Page: Have a video on your homepage to welcome people and encourage viewers to opt in to receive your FREE gift. Anytime you are promoting a product include videos in your landing page.
Tutorials: With your FREE gifts that you offer to your audience or viewers, offer some video tutorials in exchange of their names and email addresses. These tutorials should be information that would add value to their lives or business.
Problem Solving: Go online and find out about frequently asked questions within your industry. Answer these questions by creating videos and uploading them on YouTube. At the end of each video, encourage your viewers to visit your site for more information on how you can assist them.
Above are the ways of generating leads with videos. It is very simple to record, just use your iPhone, blackberry, flip camera or whatever device you have. This is a great opportunity to add value to your audience and to generate the necessary leads you need to grow your business.